Our Story

Hometown started as more than just a brand. It began as a feeling.

A way to represent where you’re from, where you’re going, and who you are at your core.

Hometown Worldwide was founded in 2021 by Lonnell Wiggins Jr., inspired by a deep love for his hometown of Portsmouth, Virginia, the place that shaped his mindset, work ethic, and sense of identity. The brand was never about chasing trends, it was about honoring home while moving forward.

The journey didn’t start easy. After being fired for pursuing the brand, Lonnell made a defining decision. He used his final paycheck to officially register Hometown, build the first website, bring the brand’s first graphic tees into production, and secure a vendor spot at a local pop up. That first event nearly sold out and generated $1,500 in sales, a moment that confirmed the vision had real momentum.

Two months later, the journey expanded. Lonnell relocated to Richmond, Virginia, to grow the brand and connect with new communities. From college campus pop ups at VCU and UVA to local markets and festivals, Hometown earned its name by showing up consistently and meeting people where they were.

Hometown wasn’t built behind a screen. It was built in real spaces, with real people.

In 2024, the brand evolved once again as Lonnell partnered with his childhood best friend Benjamin Faulks, a personal trainer based in Hampton Roads, to launch Hometown Activewear, a performance-driven extension rooted in movement, discipline, and everyday progress.

By 2025, Hometown Worldwide had shipped to over two dozen states and nearly 100 cities across the U.S., but the vision kept moving forward.

As of 2026, Lonnell has taken the next step, relocating to Charlotte, North Carolina, to continue expanding Hometown’s reach, while Benjamin remains in Virginia, building and strengthening the foundation of Hometown Activewear.

Together, the brand continues to grow across regions, rooted in community and driven by forward momentum.

Hometown has never been about staying in one place, it’s about carrying where you’re from with you.

Whether you’re wearing one of our tees, training in our activewear, or building your own path, you’re not just wearing clothing.

You’re wearing pride.

You’re wearing perseverance.

You’re wearing purpose.

This is clothing for every journey.

Rooted in purpose. Designed to move with you.

Welcome to the Hometown family.